Search Engine SEO Basics

Search Engine SEO refers to the process for enhancing the visibility of your site search results.

Quite simply, Search Engine SEO is the method of making the information of the site more legible and attractive to search engines, to ensure that they are able to both find and rank your website greater compared to countless other sites, as a result of searching query.

What is Search Engine SEO Exactly?

The aim of foundation Search engine SEO isn’t to cheat or “game” the search engines. The objective of Search engine SEO would be to:

  • Produce a great, seamless User experience.
  • Communicate towards the search engines like googling your intentions to allow them to recommend your site for relevant searches.

1. Your Website is Like a Cake

search engine seo

Your links paid search, and social networking acts as the icing, however your content, information architecture, cms, and infrastructure behave as the sugar and helps make the cake. Without them, your cake is tasteless, boring, and will get tossed within the trash.

2. What Search Engine SEO Are Looking For

Search engines wish to accomplish their jobs as well as possible by mentioning customers to websites and content that’s probably the most highly relevant to exactly what the user is searching for. Just how is relevancy determined?

  • Content: Is dependent upon the theme that’s receiving, the written text around the page, and also the titles and descriptions that are delivered.
  • Performance: How quickly is the site and does it work properly?
  • Authority: Does your website have good enough content to link to or do other authoritative sites make use of your website as a reference or cite the data that’s available?
  • User Experience: So how exactly does the website look? Could it be simple to navigate around? Will it look safe? Is there a higher bounce rate?

3. What Search Engine SEO Are NOT Looking For

Search engine bots have only some data storage, therefore if you’re carrying out shady tactics or attempting to trick them, chances are you’re likely to hurt yourself in the long run. Items the search engines like google don’t want are:

  • Keyword Stuffing: Overuse of keywords in your pages.
  • Purchased Links: Purchasing links will enable you to get nowhere if this involves Search engine optimization, so be cautioned.
  • Poor User Experience: A lot of advertisements and which makes it too hard for individuals to locate the content they’re searching for is only going to increase your bounce rate. Knowing your bounce-rate it can help determine additional information regarding your site. For instance, if it is 80 % or greater and you’ve content on your website, chances are high something is wrong.

4. Know Your Business Model

Although this is pretty apparent, a lot of people have a tendency to not sit lower and merely concentrate on what their primary goals are. Some questions you have to request yourself are:

  • What defines a conversion for you personally?
  • Are you currently selling eyeballs (impressions) or what persons click on?
  • What exactly are your objectives?
  • Are you aware your liabilities and assets?

5. Don’t Forget to Optimize for Multi-Channels

Keyword strategy isn’t just vital that you implement on-site but should include other off-site platforms, and that’s why it’s also wise to be considering multi-channel optimization. These multi-channel platforms include:

  • Linkedin
  • Email
  • Facebook
  • Twitter
  • Offline, for example, television and radio advertisements

Being consistent with keyword phrases within these platforms won’t strengthen your branding efforts, but additionally, train customers to make use of specific phrases you’re optimizing for.

Useful Resource: Meta Tags for SEO- A Complete Guide

6. Be Consistent With Domain Names

Domain naming is really vital to your overall foundation, in order the finest practice you’re best using subdirectory root domain names ( Vs subdomain names ( Other guidelines with domains are:

  • Consistent Domains: If you type in, but then your type in just and the “www” does not redirect to, which means the search engines are seeing two different-different sites. This isn’t effective for the overall Search engine optimization efforts because it will dilute your inbound links, as external sites will be linking to and
  • Keep it Old School: Old domain names are superior to brand new ones, but when you’re purchasing an old domain, make sure the previous owner didn’t do anything whatsoever shady to result in the domain to get penalized.
  • Keywords in URL: Having keywords you’re attempting to rank well for inside your domain is only going to strengthen your overall efforts.

7. Optimizing for Different Types of Results

Additionally, to optimizing for that desktop experience, make certain to pay attention to mobile and tablet optimization along with other media.

  • Create rich media content like video, as it’s simpler to get a video to position on page one than to obtain a plain text page to the position.
  • Optimize your non-text content so search engines like google can easily see it. In case your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines like google can crawl that content and provide your website credit for this.

8. Look at Your Meta Data Too

Your articles on your website must have title tags and meta descriptions.

  • Meta keywords are virtually overlooked by search engines nowadays, but when you’ll still rely on them, make certain it talks particularly to that particular page which it’s also formatted properly.
  • Your meta description ought to be unique as well as talk to that exact page. Duplicate meta explanations from page to page won’t enable you to get anywhere.

Title tags ought to be unique! Think your title like a 4-8 word ad, so your very best to entice the readers so they would like to click and browse more.


It is best to keep Search Engine SEO within the forefront of the mind and try to follow guidelines. Missing the fundamentals of Search engine optimization is only going to leave your site’s foundation mess and stop you from fully maximizing revenue opportunities.