Exactly What is a Search Engine Optimization Techniques?

Search engine optimization techniques are the process of affecting the online visibility of the website or a web page in a web search engine’s unpaid results. Promoting a website to increase the number of backlinks, or inbound links is yet another google search engine optimization tactic…Are you ready to implement search engine optimization basic techniques on your website?  If yes, then you are in the right place because today I will demonstrate effective search engine optimization tips that actually work great in 2018.

Based on HubSpot, 80% of the website’s traffic starts with the search query. That is why search engine optimization is really important. Staying on the top of Search engine optimization takes lots of research and experimentation.

Google’s algorithms are continually updated so it’s vital that you stay tuned in for that latest news. With this thought and a little bit of practice, you are able to become the perfect own Search engine optimization expert.

Understand why Search engine optimization is important to your success?

Here are 13 advanced search engine optimization techniques that you could implement immediately to increase organic search traffic.

1. Complete an SEO Audit on Your Website

Auditing your site can help you uncover why you aren’t getting enough search traffic and sales. Many Search engine optimization companies offer this particular service, but it can save you lots of money by doing the work yourself.

Once in a while (quarterly, half-year, yearly) you need to conduct a content audit on your site. A content audit is an audit in which you improve articles, merge them together, or perhaps take them off.

Here’s what you need to be searching for throughout an audit:

Check 1. Do all of your website’s pages have Search engine optimization meta titles and descriptions?

Check 2. Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing!

Check 3. Is the URL structure optimized for search engines like google?

Your URLs ought to be simple, short, and easy for any search engine to inform exactly what the page is all about.

Check 4. Is each page and blog post formatted correctly?

  • Broken up with headings and subheadings (h1 and h2 tags)?
  • Using 2-3 sentences per paragraph?
  • Bolding or italicizing details?
  • Optimized for a call to action?

Check 5. Do all of your images have keywords within their ALT tags?

Check 6. Are you currently using links inside your content?

Including both internal links (for your own content) and exterior links (with other websites). it’s essential for Google search engine optimization.

search engine optimization basic

2. Optimize Your Website For Google RankBrain

Some time back, Google announced their RankBrain formula.

And actually, this update would be a HUGE game-changer.


Google RankBrain is Google’s first machine learning formula. In other words, it measures how you interact with the results on the first page.

As you can see, the happier you are making Google’s users, the greater you’ll rank. Sure, backlinks, keywords along with other traditional signals continue to be important. But RankBrain is rapidly overtaking.

The question is:

How can you optimize your website for Google RankBrain?

Listed here are two simple, easy-to-implement tips which are working ideal for me at this time:

First, enhance your organic click-through-rate (CTR).

Google RankBrain wants to see that lots of people clicking your website on the search engine results.

That informs Google:

“People LOVE this result. Let’s boost it to the top page so it’s simpler to find”.

But when people don’t click your result? Google will drop your website just like a stone.

For this reason, optimizing your website for organic CTR is really important.

Among the EASIEST methods for getting more clicks would be to add figures to your description and title tag.

search engine optimization techniques
Here’s an example:
higher search engine rankings

3. Enhance Your Bounce Rate

Again, Google RankBrain wants you to publish a piece of content which makes their users happy.

And when users leave your website (also referred to as a “bounce”) after 3 seconds? That’s a user experience signal that informs Google that people don’t much like your content.

search engine optimization tips

How to improve bounce rate?

One tip that’s helped my rankings a great deal would be to write compelling introductions that encourage people to take action.

AVOID content such as this:

seo search engine optimization

4. Accelerated Mobile Pages (AMP)

It’s important your website looks good and performs well on mobile devices. Accelerated mobile pages (AMP) are an open source framework for creating lightning fast mobile pages.

In May 2016, Google introduced an update for their search formula that considerably boosts search result rankings to websites which are mobile friendly, or in other words, responsive.

Over 60% of daily searches are actually performed on the mobile phone.

When it comes to e-commerce, the figures are more surprising. Business Insider predicts that by 2020, 45% of e-commerce sales in the U.S is going to be completed on the mobile phone.

There are a number of reasons increasingly more website proprietors are adopting AMP, but listed here are the 2 big ones for marketers:

  • AMP improves the mobile experience which improves on-site metrics like bounce rate.
  • Google likes websites that load fast and has a tendency to rank faster loading sites greater within the SERPs.

5. Format Your Posts for Easier Reading

Good formatting can instantly enhance your page’s readability. This, in turn, can enhance your engagement rate. Based on eye-tracking studies, the next three formatting tactics might help improve your content readability:

  • Shorter paragraphs: Limit each paragraph to 2-3 sentences for the most part. It’s even okay to make use of one-sentence sentences if required, but rely on them sparingly or perhaps your post may be like a bullet-pointed blog with no bullets.
  • Shorter sentences: Longer sentences are hard to follow on screen. Whenever possible, break long sentences into multiple shorter sentences.
  • Sub-headers: People don’t read on the internet: they scan. To make scanning simpler, use lots of obvious and informative sub-headers to guide readers down a page.
  • Bullet points: If you have lots of data – stats, details, ideas, examples – packed into one paragraph (such as this one!), it can make it simpler to scan whenever you list all of them with bullet points.

6. Write in the Inverted Pyramid Style

If you visited journalism school, you realize by pointing out inverted pyramid type of writing:

This process means offering probably the most valuable information towards the top of the article and following up with less information. If readers have a tendency to scan and rarely reach the bottom of articles, it makes sense to provide them what they want as soon as they land on the page.

7. Use Long Tail Keywords in Your SEO Strategy

Long tail keywords are keywords or key phrases which are more specific to your products or services than more common head keywords (one word).

Generally, long tail keywords get less search traffic and can often have a greater rate of conversion.

The more specific your keyword is, the less competition you’ll have to face.

If you have just started your Search engine optimization campaign for any brand-new website, then you need to focus on long tail keywords.


The fact is this:

A brand new website does not have much of authority to compete with big branded websites.

This is a small case study:

We were trying to rank once with one of our article for the keyword “SEO”.

We quickly realized that it’ll be tough to rank in the top of the Google for that term.


Just consider the Google’s first-page recent results for that keyword:

search engine optimization tips
As you can see in the image above, searchengineland.com, neilpatel.com along with other big websites are ranking for that keyword.

Also, there have been about 13,70,00,000 search results, that is HUGE!

Did we quit?

Absolutely not!

We made the decision to focus on “google search engine optimization” instead of SEO.

We observed this long tail keyword was less competitive.

Take a look:

The keyword Google search engine optimization was getting decent searches per month.

This way, we rapidly ranked higher with this particular less-competitive keyword.

8. Produce In-Depth High-Quality Content

Developing the right kind of content is not like creating a music track: it isn’t most likely that you’ll be a one-hit-wonder with only one post.

Quality trumps quantity when it comes to online content.

Professional Search engine optimization companies never limit their knowledge to just simply optimizing, they’ve created high-quality content too.

Write. Provide. Research. Offer.

Keep posting articles you have written using the desire for the topic which will help others too.

What’s Search Engine Optimization anyway, if it doesn’t involve quality?

Be smart. Write well.

Google love fresh quality content.

Related: OnPage SEO for Better Ranking

9. Make A Strong Presence on Social Media

Social media is big.

The very first websites newbies are uncovered to the Facebook along with other social media accounts. Almost everybody online has a minimum of one or more social media accounts.

Why don’t you? Who wouldn’t desire a personal page on the web that states their lives?

Now, it would be really unwise not to strive to be a part of that.

Just one post showing up on someone’s timeline can interest the user to click it. Furthermore, they share, comment, re-post and lead till they are sure that the people they are concerned about reading individuals articles.

By using social media, your marketing content could be shared increasingly more. This could result in the content achieve more and more people within the short time.

The greater eyeballs you are able to attract, more chances are there that the services would get uncovered towards the wider audience, leading to increased follower base.

10. Google is the King, But Don’t Forget Bing And Yahoo

The domain of internet doesn’t revolve around a specific search engine only. Realize that search engines aren’t a monopoly. No engine has arrived at that epitome of performance yet in order that it can command every search query.

You may still find users preferring Yahoo or Bing, and a few are simply plain accustomed to it. Some unknowingly set others as default browsers and never notice a change.

Realize that this requires you to adapt to the workings of the various search engines and build up your site accordingly.

search engine optimization tips


It’s known as Search Engine Optimization, not Google optimization.

Adjust your website to match the ethics of those engines too. It’ll enhance your Search engine optimization over multiple engines by getting a hike to your SERPs.

Exactly like you have competition, Google has too. Make use of it.

You may also like: Search Engine SEO Basics

11. Use Images During Your Content

Including professional, high-quality images during your content is a straightforward yet effective method to increase engagement.

Pixabay is one place where you can download free stock photos without copyright limitations. All images are CC0.

Next, images assist you to break content into different sections. And lastly, people much like pretty pictures.

12. Link To Authority Sites

With all the talk about Hummingbirds and Penguins, it’s very easy to ignore an essential Google algorithm update from 2003 known as Hilltop.

Despite being over 10 years old, Hilltop still plays a significant role in the current search engine landscape.

Hilltop is basically an on-page Search engine optimization signal method in which informs Google whether a webpage is really a “hub” of knowledge.

So: So how exactly does Google know which pages are hubs?

It’s simple: Hubs are based on the standard and relevance of this page’s outbound links.

This will make total sense should you consider it…

The web pages you link to have a tendency to reflect the subject of your web page.

And pages that connect to useful sources also are usually greater-quality than pages that just link to their personal stuff.

Quite simply, pages that link to awesome sources establish themselves as hubs of useful content within the eyes of massive G.

13. Fix 404 Errors

Nothing will sink your website faster in search rankings than the usual 404 error whenever a search engine can’t discover the preferred web page and results in a stalemate. It’s your interest to repair these damaged or missing pages and re-engage your users as soon as you can.

By doing this, you are able to boost UX and regain any inbound links from those pages.