What’s anchor text?

Anchor text is the visible, clickable text in a hyperlink that’s shown on a web page.

The HTML syntax for anchor text is:

Anchor Text

anchor text

How anchor text helps with improving your site ranking:

You will find many indirect and direct SEO related benefits of using anchor text, and I’ll explain probably the most important ones in the following paragraphs.

It’s been well established that keyword research, as well as on-page optimization, are essential to each blog post. Whenever you write articles, try to have it targeted for specific keywords.

Additionally, linking to other articles and information using anchor text is another excellent practice for blog writers to regularly incorporate into their work.

One mistake which many blog writers make, however, is within simply linking to old articles with text like “read here” or “more information here”, which doesn’t give much technical value to search engines. A far more helpful method to link to your posts with anchor text is as simple as creating links which use your target keywords!

This is not merely essential for internal links, however, when you are caring for your guest posting campaign, you need to make certain that you’re getting links from other domains with anchor links. I’d include that using the recent Penguin update that is connected with SEO over-optimization, I would recommend that you simply be certain to conserve a good ratio of money-related and non-money-related text.

For instance, if my blog is applying the keywords “Make Money Online” and my brand name is “Inspiration Me”, technically most SEO’s will suggest using links that contain the keywords “make money online”.

However, a much better approach is always to use a mixture of keywords. For instance, I would use keywords like “make money online”, “make money from blog”, “Inspiration Me”, or “Abhishek Singh” to get links to my homepage.

Furthermore, I will need to make sure the links are of top quality, which 50% of the links I’m getting includes my target keywords.

Using this method we’re keeping a great mix associated with our brand, and our backlinks could be more fruitful, and free of any Google algorithm updates later on.

In WordPress, it’s very simple to use anchor links. Whenever you add a link to any text, you receive a choice to include a title, which can serve as your anchor text. See the screenshot below:

anchor text

Indirect and Direct Advantages of Linking With Anchor Text:


Direct advantages of anchor text in the reader’s perspective. First, obviously, they’ll be given more related links of interest to visit. Anchor text likewise helps to enhance the average time a reader usually spends on the website (along with your blog’s page views).

Related: What Is Anchor-Text? 

An essential note: When you’re linking to your article, make sure you link to related subjects only. Irrelevant linking is going to be irritating for visitors.

Search Engine Optimization Benefits:

I’ve formerly described how backlinks with anchor text improve to increase the general understanding of the page. Lately, with my Search engine optimization campaign, I’ve come across a substantial improvement within the search engine positioning of 1 post, with one backlink.

Keep a great proportion of 50-20-20-10 of the target anchor keywords. Also, when you’re getting a link back, target internal pages too, rather than only your homepage.

If you discover the data within this post helpful, please share it together with your buddies and colleagues on Facebook, Twitter, and Google+.