OnPage SEO for Better Search Engine Ranking
There are lots of people who are just starting to blog and many more that have run their own site for a while, that don’t know what OnPage SEO for Better Ranking is and how to implement it!
When it comes to optimizing a blog or website posts, there are two factors that play the big role. Both of these factors are On-page optimization and Off-page optimization. Today’s article, remain focused on On-page optimization.
1. Blog Post Title – OnPage SEO
The most important On page factor which really plays a big role in determining whether our blogs is going to be succeeding on search engines like google front is its title. We should make sure we’re using targeted keywords or phrase towards the start of the Title tag. We should to not repeat exactly the same keyword in title tag using the intention to obtain better search positions on the Google, Yahoo, and Bing. So we should keep limit Title Characters length to 65 Characters just with spaces.
2. Post Permalink Structure – OnPage SEO
You should aim at using targeted keywords towards the start of blog post URL. You must avoid using special figures, symbols, brackets, comma’s etc in your post URL. Most of the times you should be using alphabets and number from 0-9 inside your URL structure and employ dashes to distinguish two strings in URL structure. Make sure to follow a fair permalink rather than random strings inside your permalink.
3. Heading Tags – OnPage SEO
You need to use heading tags like h2, h3 and h4 etc to focus on various titles, sub-titles, and important points. Our Title tag can be used as an h1 tag at single post level in WordPress. Therefore we don’t want to use an h1 tag within our blog post body section. Also, don’t repeat H2 or H3 tags a lot of occasions, because it is regarded as negative Search engine optimization practice.
4. Keyword Density – OnPage SEO
You need to keep your keyword density to as much as 1.5% percent with a mixture of LSI keywords. You should be making use of your primary keyword once in the first paragraph and also in the final paragraph aside from the regular use of blog post content. You need to use bold, italic and underline to focus on important keywords and phrases inside your blog post.
5. Meta Data – OnPage SEO
You need to add unique and relevant meta keyword and meta description with every of the blog post. Again, you need to use your use targeted keyword within the meta description and meta keyword section. You need to produce a meta description tag which acts as an overview of the blog post. You need to limit meta description length to 160 characters including spaces. You need to write easy to use meta description tags for much better CTR in searching engines. Though many search engine like Bing still prefers meta keywords Google already managed to get obvious they don’t give any weight-age to Meta keywords.
6. Addition of Images – OnPage SEO
We’ve already spoken about Image optimization for Search engine optimization also it helps a great deal in getting visitors or traffic from image search. Though, based on many case studies, Keyword in alt text in image and image title helps a great deal to help make your blog post more focus and targeted. Now add one or multiple images for your blog post. You need to include targeted keyword included in the image name, image alt text etc. Availability of images makes our blog contents more interesting and attractive. While adding images, you need to consider small size images only. Addition of big size images will slow down your site speed and can ultimately lower your site search positions because these days Google Started thinking about website speed as one of rankings factor on Google organic search.
7. Word Count Per Post – OnPage SEO
I do not see blogs succeeding especially on a search engine first page having very few words. In order standard, you should try to draft blog posts carrying minimum 500 words. If possible write a lengthy and well-researched blog post while targeting highly competitive keywords inside your niche. Moreover, should you writing naturally and covering everything associated with the subject, your subject could be of great length. Suggestion: Evaluate other posts around the target keyword and find out what you’re missing and when your post is preferable to post ranking on the first page in the search engines or not. Though, there’s no limit or exact number for a minimum number of words for Search engine optimization enhanced posts, but ideally, I ensure that it stays greater than 500 words.
8. Content Interlinking – OnPage SEO
Interlinking of blog post naturally can help your site visitors take more time on your blog. But you shouldn’t overdo it. While linking out to your own blog pages, you need to use keyword rich anchor-text as that can help the linking posts perform better on Google. Also, keep variation while internal linking but don’t confuse Google with two similar posts for same target Keyword.
9. Linking out to External Websites – OnPage SEO
Aside from linking for your own blogs, it is advisable to link to external websites if you feel the addition of links for them will help your site visitors find many relevant details about the subject you’re presently blogging about. While linking to external websites, you need to link to reliable websites only. And for those who have doubts about the authority or popularity of the website, you should use the no-follow link to prevent passing page ranking and search engine positions to bad neighbors.
You need to use the link for reliable websites and no-follow link for individuals about that you are doubtful regarding their trust rank on the internet. Otherwise, attempt to link to Wiki article, that is considered among the most authoritative resource. Even when not from an on-page optimization perspective, linking to helpful resource helps visitors making your articles more credible and informative.
10. Write Engaging Content – OnPage SEO
You need to write engaging content inside your post and really should work as a complete manual for that targeted keywords for your post. You should think about various ways to ensure that people get engaged together with your blog contents. This can be done by asking some type of questions or requesting their opinion on subjects associated with your site and etc. If you’re not able to create engaging contents on your blog, individuals will not spend enough time on your blog and can immediately leave your site. This can lead to greater bounce rate for the blog and which will act as a negative factor when Google calculates your site search positions for targeted terms.
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